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Ju-Ju-Be and Baby Tula Launch New Collaboration

On Sunday the 10th of June at 8am EST, we will be bringing you an exciting collaboration with leading diaper bag and accessories company Ju-Ju-Be. 


There will be three distinct designs available for you to choose from: Wallflower, Shoreline and Black Lightening.  



"Wallflower" has a perfect balance of eye-catching design and fresh, modern appeal to brighten your everyday. Bold blooms of flowers, in blues and pinks, dance across a steel gray background. "Wallflower" will be available as a fully printed Free-to-Grow Carrier. 



"Shoreline" exudes a chill mood with repeating waves of soft hues. Horizontal lines, with soft edges, rush across this carrier in pinks, blues, browns, greens, and yellows creating a sophisticated, yet sweet design. "Shoreline" will be available as a fully printed Free-to-Grow Carrier and a Toddler Tula Carrier. 


“Black Lightning

"Black Lightning" is an electrifying, cool design! An abstract pattern of lightning bolts over lap each other, in black, gray, and green colors, to create an almost camouflage look. "Black Lightning" will be available as a Free-to-Grow Carrier and a Toddler Tula Carrier. 


Why are we ecstatic to be collaborating with Ju-Ju-Be? Like Baby Tula, Ju-Ju-Be offers a variety of hip prints in so many different diaper bag and accessories.


They strive to offer great options and make parenting fun with their clever prints that range from classic to whimsy. They don’t stop at setting a high bar for style; their bags are all hand-sewn, made with high-quality materials, and have savvy designs too.  


We both have enthusiastic communities, offering various prints and styles that fit their personal needs and desires.  Our close connection to the people who love both brands has created a worldwide community of families that bond with each other, as well as, with us. Bringing these two communities of passionate families felt natural and we can’t wait to bring these prints to you!